STRATA Partners With Programmatic Direct Platform iSocket
November 5, 2014 at 5:51 AM (PT)
Advertising agencies will soon be able to purchase premium, guaranteed inventory programmatically through a new partnership between software provider STRATA and the automated guaranteed platform, iSOCKET. The partnership will allow STRATA's 1000+ media buying agencies to purchase premium direct inventory through iSOCKET.
"This partnership allows agencies to have direct access to premium inventory from leading publishers, which adds convenience and accuracy," said STRATA Pres. JOY BAER. "From RFP through invoicing, the digital buying process has been streamlined programmatically to help agencies eliminate unnecessary overhead. iSocket's focus aligns with our goal to make media buying even more efficient for our agencies."
"I'm very excited to be working with STRATA. They're one of the most trusted names in media buying and selling and work with an impressive roster of independent agencies," said iSOCKET CEO RICHARD JALICHANDRA. "One of iSOCKET's core philosophies is a commitment to openness. We believe that to serve our clients to the best of our ability, we need to work seamlessly with the tools they already rely on. STRATA is one of those - their tools are a key component of so many media companies' workflows. We know this partnership will help our clients get more out of our software and make both of our platforms stronger."