SCBA Pres. Thom Callahan Is Bullish On Future
November 5, 2014 at 4:37 PM (PT)
SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION Pres. THOM CALLAHAN essentially looks "back from the future" in his latest “Thought Leader” media post. Entitled “Brave New World for Radio," CALLAHAN describes a series of breakthrough initiatives that significantly change the dynamics of broadcast radio and portray a reenergized industry that embraces digital audience measurement, the FM chip in cellphones, its continued audience growth, and more sophisticated ROI research that establishes radio as a consumer-driven medium.
“We wrote Brave New World for Radio to reawaken our industry to the perfect storm of very solid positive developments coming our way in 2015.” he said. “The launch of real audio digital measurement for Radio, our new value model for broadcast radio which ties consumers to Radio’s direct influence to purchase, and our continued positive listenership trends, all point to a brilliant 2015 ahead."
Read the entire post at www.scba.com.