MySpace Adds Exclusive New Videos, Music And Content With Partnerships
November 6, 2014 at 11:51 AM (PT)
MYSPACE announced a series of diverse new content partnerships with THE MAHOGANY SESSIONS, COMPLEX MEDIA and @EMMIES HOUSE. With programming ranging from popular shows on established networks to webisodes and artisanal-style videos from up-and-coming talent, MYSPACE is focused on cultivating a thoughtful offering of engaging, easy-to-navigate content.
• THE MAHOGANY SESSION: MAHOGANY delivers high-quality, independently produced original music content focused on unique and intimate outdoor acoustic sessions with both popular and up-and-coming artists. Recent features include BASTILLE, GARY CLARK JR., HOZIER, JACK JOHNSON, PASSENGER and many more.
• COMPLEX MEDIA: COMPLEX, the foremost lifestyle and entertainment media platform for male consumers, will distribute dozens of videos weekly on MYSPACE, featuring co-premieres of popular shows like "MAGNUM OPUS," whose catalog includes in-depth looks at career defining singles by ICE CUBE, PUFF DADDY and BUSTA RHYMES, among others.
• SLUMBER PARTY @EMMIES HOUSE: EMMIE, the BROOKLYN-based host of this web series, interviews her favorite artists straight from her own fan-crazed bedroom. CHARLI XCX, MS MR, and BETTY WHO have all been guests of EMMIE and partook of slumber-party games, would-you-rather interviews and countless slices of pizza.
"Through these and other recent partnerships, MYSPACE is creating a digital ecosystem that provides a rich portal for users to access mainstream, grassroots, TV and Internet-only content," said GM RON NIELSEN. "Our dedication to creativity goes beyond just performers. By augmenting the distribution of grassroots content and making more premium content accessible, we're working to create stronger connections between everyone involved or interested in the music and entertainment industry."
"The way we are consuming video content has changed to adapt to our on-the-go lives. By streaming Mahogany's rich original music catalogue to Myspace users, we're giving music fans more ways to experience our unique musical programming and cultivate new audiences," said MAHOGANY MEDIA CEO MARK MURDOCH. "We're thrilled to partner with MYSPACE and serve our content through this vibrant and evolving online channel to its continually growing user base."
"Today's MYSPACE users are deeply connected to music and popular culture. They share a similar passion for style that matches the interests of the COMPLEX audience," said COMPLEX MEDIA GM/Video NATHAN BROWN. "Because of that, MYSPACE is an ideal extension for our content that delivers reach and exposure for our videos on trends and the modern lifestyle."