Cumulus And Music Choice Announce New Partnership To Further NASH Branding
November 10, 2014 at 8:40 AM (PT)
CUMULUS has partnered with MUSIC CHOICE to further extend the NASH branding across the country.
Beginning MONDAY, NOVEMBER 24th, MUSIC CHOICE will feature NASH content across its multi-platform video and music network. As the #1 provider of free Video On Demand servicing in the U.S., MUSIC CHOICE will make NASH Country products available in 57 million homes.
A dedicated NASH-TV category will make available original Country artist interviews filmed at the NASH campus in NASHVILLE along with MUSIC CHOICE music videos. Content from "AMERICA'S MORNING SHOW" and "NASH NIGHTS LIVE" will be utilized to form content, as well as the addition of a new cooking show entitled "NASH Grits & Hits," a style show called "NASH Lash," and an events show titled "Red Carpet Radio."
The current MUSIC CHOICE channels "Today's Country" and "Country Hits" will now include NASH and NASH Icon programming blocks from 6p to 9p (ET) daily. NASH branded facts and photos will appear on screen to compliment the music selection and enhance the experience for listeners. The "Today's Country" video channel on MUSICCHOICE.com will also be co-branded as "Today's Country: NASH TV" and will feature programming originated from the NASH campus alongside MUSIC CHOICE videos.
"Country has always been one of the most popular formats for us at MUSIC CHOICE," said MUSIC CHOICE Pres./CEO DAVE DEL BECCARO. "We are thrilled to be getting content from NASH that complements our robust video and music library and entrenches us deeper in the Country music lifestyle."
CUMULUS will cross-promote MUSIC CHOICE programming on its radio stations nationwide, and will be building out a dedicated MUSIC CHOICE section within the NASH campus in NASHVILLE.
"Our partnership with MUSIC CHOICE to distribute NASH content to 57 million homes across AMERICA is yet another important platform in establishing NASH as the definitive lifestyles and entertainment brand for fans of Country music," explained CUMULUS CEO LEW DICKEY.