This Week's Merge: The World Is Unmoved By How Great Your Prize Wheel Is
November 12, 2014 at 5:39 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "It's understandable that stations want to use social media to promote and market where you are, what you're doing, and what you're giving away. But think of it this way: when that's what radio does, it's literally screaming in fans' faces.
"More and more people are looking at your 'social pitches' with their phone screens right in their face. And they don't want to be sold – they want to feel welcomed."
Read more in this week's MERGE – written to help assist the radio and record industry in the social and digital space.