iHeartMedia, Bobby Bones To Launch TV Production Company 'Right Side Blind'
November 13, 2014 at 5:55 AM (PT)
iHEARTMEDIA, INC and BOBBY BONES have partnered to launch a development and production company called RIGHT SIDE BLIND PRODUCTIONS.
"iHEARTMEDIA gets the big picture -- and has the kind of reach and promotional power to engage effectively across multiple platforms through their radio, digital, social, mobile, and live event assets with unique content that grabs and holds viewers' attention," remarked BONES.
"Whether I'm in front of an audience or behind the scenes, I'm always looking for new talent and the chance to change perceptions; I want to find shows that cut through the marketplace, and this is an opportunity to find the artists and the projects people should notice."
RIGHT SIDE BLIND will be based in LOS ANGELES and work to develop scripted and unscripted programming for cable and network television. The emphasis will be on original, sophisticated, and innovated concepts that work directly with brands to utilize iHEARTMEDIA's support across its multi-media platform networks.
The venture is a collaboration between NASHVILLE-based BONES, LOS ANGELES-based CUSTOM PRODUCTIONS, and SEATTLE-based WORKHOUSE MEDIA, INC. CUSTOM PRODUCTIONS is led by writer/producer/director STEVE STOCKMAN and WORKHOUSE MEDIA is led by Principal/CEO PAUL B. ANDERSON.
"BOBBY BONES has emerged in just a year to become one of radio's top personalities, and we look forward to working with him on this new venture that will recognize and develop his true potential as a creative partner," explained iHEARTMEDIA, INC Chairman/CEO BOB PITTMAN. "BOBBY is a complete package: A unique and personal voice, a special relationship with his audience nationwide, and a clever, independent sensibility."