AXS TV Sets 2015 Music Festival Coverage Schedule
November 18, 2014 at 1:03 PM (PT)
MARK CUBAN's AXS TV further solidified its status as the premier television destination for broadcasts of live concerts and music festivals, announcing today that it will be the 2015 home to five of the world’s top music festivals, giving viewers access to more than 70 hours of programming.
AXS TV will kick off this lineup with the critically acclaimed and highly anticipated COACHELLA VALLEY MUSIC AND ARTS FESTIVAL, airing APRIL 17th-19th live from INDIO COUNTY, CA. The following weekend, APRIL 24th-26th, the network returns to INDIO for the STAGECOACH COUNTRY MUSIC FESITVAL at the EMPIRE POLO CLUB. AXS TV then puts the spotlight on the second weekend of the NEW ORLEANS JAZZ & HERITAGE FESTIVAL with a three-day broadcast live from the BIG EASY on MAY 1st-3rd. The festival boasts top headliners performing a variety of genres from rock, roots, R&B, jazz and more.
Rounding out the epic festival block is the ROCK ON THE RANGE MUSIC FESTIVAL, making its AXS TV debut MAY 15th-17th, live from the COLUMBUS CREW STADIUM in COLUMBUS, OH. And, on JUNE 19th-21st, another AXS TV first-timer makes its network debut with the eclectic FIREFLY MUSIC FESTIVAL from DOVER, DELAWARE, showcasing rock icons, indie heroes, and up-and-comers.
“AXS TV is committed to delivering the best in live music, and we’re proud to continue that legacy with this groundbreaking lineup,” said AXS TV founder MARK CUBAN. “Nothing compares to a live music event, and now our audience will get a front-row seat to five incredible festivals, as we bring the ultimate concert experience to our viewers.”
The broadcast schedule for the five festivals, all sponsored by official broadcast partner MERCURY INSURANCE, will span a combined 15 days and more than 70 hours of live festival coverage.
"ROAD TO THE FESTIVALS PRESENTED BY MERCURY INSURANCE," a brand-new four-episode special series, will serve as a launching point for AXS TV’s festival season. The documentary-style, behind-the-scenes set of storylines features segments on fans, bands, staffers and festival insiders. AXS TV will produce the 30-minute episodes, which premiere in MARCH and lead up to the network’s first festival broadcast.
“MERCURY’s partnership with AXS TV is our largest brand integration with an entertainment entity to date,” said advertising director ERIK THOMPSON. “Sponsoring the five festivals and behind-the-scenes series allows us to extend our brand and connect with viewers who love music. We want to tap into that passion to introduce MERCURY’s products and services, not just on TV, but through all of the AXS platforms.”
“The power of music extends across multiple platforms and presents a plethora of opportunities for brands to connect with the festival community,” said AEG Chief Revenue Officer TODD GOLDSTEIN. “Having a partner like MERCURY INSURANCE that shares our vision of aligning with the most prestigious festivals and most popular performers will truly result as a win for consumers at home, providing viewers with a golden ticket to the world’s biggest festivals, all in one place."