Meghan Trainor, Epic Team With HP For #Bendtherules Campaign
November 19, 2014 at 11:29 AM (PT)
EPIC RECORDS breakout pop star MEGHAN TRAINOR has partnered up with global technology company HP for its #BendTheRules social media campaign, which includes the creation of a music video for her brand-new single “Lips Are Movin’” that premieres today on HP’s YOUTUBE channel. TRAINOR and “Lips Are Movin’” will also be featured in the global holiday campaign for the HP PAVILION x360 convertible PC.
TRAINOR and HP are “bending the rules” by releasing the first-ever music video created by social “influencers” — the most influential VINERS, INSTAGRAMMERS and YOUTUBE stars from around the world with a combined audience reach of nearly 30 million. HP worked with these influencers to become the video’s actors, choreographers, dancers, set designers, hair and makeup artists, stylists, and behind-the-scenes photographers.
They include American set designer BRI EMERY, AMERICAN actors MARCUS JOHNS, CODY JOHNS and ROBBY AYALA, FRENCH dancers LES TWINS, SPANISH stylist SARA ESCUDERO, AMERICAN hair stylist KRISTIN ESS, JAPANESE nail artist MEI KAWAJIRI, and the world’s most famous pomeranian BARKLEY THE POM, to name just a few. Each leveraged the versatility of the HP PAVILION x360 to collaborate on the creative production process.
TRAINOR'S full-length debut album hits shelves on JANUARY 13th just prior to the launch of her just-announced “THAT BASS” NORTH AMERICAN headlining tour.