Shazam: The New 'Early Detection System' For Hits
November 20, 2014 at 3:53 AM (PT)
SHAZAM came onto the scene in 2002 as a handy tool for identifying unfamiliar songs, but after being downloaded more than 500 million times and used to identify some 30 million songs, THE ATLANTIC reports that label execs see SHAZAM as "an early-detection system for hits."
By studying 20 million searches every day, SHAZAM can identify songs that are catching on -- and where they're catching on. Sometimes it's possible to spot a song that's going to break out months before most people have even heard of it. Because of that, it has become a favorite app of music agents around the country. And last FEBRUARY, SHAZAM announced it would launching a new imprint under WARNER MUSIC GROUP for artists discovered through the app.
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