Jacobs Blog: My 'Deep Drive' In A Cadillac Escalade
November 20, 2014 at 5:35 AM (PT)
On the company blog, JACOBS MEDIA's PAUL JACOBS writes, "The driving experience is changing which is a topic we talk about a lot at JACOBS MEDIA. From smartphone pairing to in-dash apps, consumers are experiencing content behind the wheel that is exponentially growing.
"Whenever FRED and I do a presentation about the 'connected car,' we always ask whether attendees own a vehicle equipped with systems like FORD SYNC, CADILLAC CUE, or AUDICONNECT -- or even if they’ve ever driven one. Usually, no more than 10-15% of the radio professionals at these sessions raise their hands. And so our very first recommendation is to buy, lease, rent, or test drive a truly 'connected car' in order to truly understand how these new systems change the way consumers experience audio while driving, and how radio listening may be impacted."
Read PAUL JACOBS' take on the new CADILLAC ESCALADE and its CUE system here.