BMG Partners With Leading Chinese Company Giant Jump
November 20, 2014 at 1:39 PM (PT)
BMG has announced its first major deal since it launched BMG CHINA earlier this year, forming a global rights management partnership with GIANT JUMP, a leading CHINESE music and entertainment company.
BMG will exclusively manage all GIANT JUMP recording and music publishing rights, both domestically and internationally. BMG entered the CHINESE market in early 2014 with a plan to offer its state-of-the-art music rights management platform, know-how and international reach to local artists and rights owners.
The partnership coincides with the release of "Nothing Gonna Stop Us To Love," the 10th album by the legendary CHINESE duo YU QUAN, who are signed to GIANT JUMP and have sold more than 7 million albums over their 15-year career. The new album was released without a physical CD, but purely online, and it was promoted with and/or embedded into a series of innovative hardware and merchandise products, including BLUETOOTH loudspeakers and headphones, cosmetics, a battery charger, branded wines and even oranges.
GIANT JUMP is a 360-degree creative and entertainment company, a record label that also engages in artist management and live performance activities. Its contracted artists include YU QUAN, YUN HAO, JIANXIANG HUANG, XIANG LI and NIC LI, among many other renowned artists. YUN HAO’s latest song, "Dali," is the theme song to the popular CHINESE romantic comedy and road film, "Breakup Buddies," which has been released internationally in NORTH AMERICA, AUSTRALIA and NEW ZEALAND. The song gained over 10 million plays within the first week of its release. GIANT JUMP has distinguished itself with a powerful combination of high-quality music production and creative marketing strategies, making it a very competitive player in the market.
BMG GREATER CHINA Chief Investment Offcer DORA YI commented: “GIANT JUMP is a leading CHINESE music company with strong entrepreneurship and clear strategic vision, making it an ideal partner for BMG. We look forward to working with them, developing new business models and delivering the value CHINESE artists and rights owners deserve.”
The famous artist HAIQUAN HU from YU QUAN, founder of GIANT JUMP, added: “It is my great honor to partner with BMG. I believe GIANT JUMP will definitely enter into a new chapter with BMG’s international platform, know-how in music rights management and its unique position in CHINA.”