Dance DJs Do PSAs For Lifebeat
November 24, 2014 at 3:27 PM (PT)
LIFEBEAT, Music Fights HIV/AIDS, has united a coalition of media and entertainment partners to launch the #MusicFightsAIDS campaign in honor of World AIDS Day on DECEMBER 1st. From NOVEMBER 24th-DECEMBER 1st, major media outlets, celebrities, music distributors and music venues will leverage their reach and unique platforms to draw urgent attention to the dramatic rise in HIV infections among young people ages 13-24.
The #MusicFightsAIDS campaign features a new series of PSAs recorded by superstar DJs STEVE AOKI, DIRTY SOUTH, A-TRAK, FEDDE LE GRAND and THE CHAINSMOKERS. These PSAs will help amplify awareness among young, millennial music fans and will be featured on MTVU, SPOTIFY and other partner sites. #MusicFightsAIDS campaign will culminate in a special benefit featuring A-TRAK, FEDDE LE GRAND, DIRTY SOUTH, TRITONAL, GREEN LANTERN, and other surprise guests who volunteered to raise awareness and funds for this important initiative. The event will take place on NOVEMBER 30th from 4p-12:01a.
“#MusicFightsAIDS is a call to action by and for people who live and breathe music,” says LIFEBEAT Pres. GARY DELL’ABATE, and executive producer of The HOWARD STERN Show. “In honor of World AIDS Day, we are calling on the music industry, media partners, and music lovers to use their megaphones to encourage young people to practice safe sex, get tested.”