Coldplay Introduce New Interactive Video For 'Ink'
November 26, 2014 at 11:24 AM (PT)
COLDPLAY premiered the groundbreaking new, interactive video for "Ink," the fourth single to be taken from their chart-topping PARLOPHONE/ATLANTIC album, "Ghost Stories," which can be experienced at www.coldplay.com/ink or http://cldp.ly/inkvideo now.
Fans can plot their own storyline through the interactive, animated tale about a lost traveller who journeys to the edges of the world in search of his lost love.
Viewers can make real-time choices throughout the video, altering its outcome - with more than 300 possible journeys available.
The video was written, directed, and animated by LOS ANGELES creative agency BLIND in collaboration with digital media company INTERLUDE, utilising their proprietary interactive video technology for such acclaimed clips as BOB DYLAN's "Like a Rolling Stone" and ANDY GRAMMER's "Keep Your Head Up."
The "Ink" video coincides with the band's new concert film and live album, "Ghost Stories Live 2014," which is out this week on CD, DVD and digital.