Republic Records Names Kevin Lipson As SVP/Commerce
December 2, 2014 at 8:47 AM (PT)
REPUBLIC RECORDS brings in KEVIN LIPSON as SVP/Commerce, reporting to EVP/Marketing and Commerce JIM ROPPO. LIPSON will spearhead the newly launched Commerce Department. He and his team are set to oversee sales and digital commerce strategy for the rosters of both REPUBLIC RECORDS and ISLAND RECORDS.
"We're putting our commerce objective right next to our marketing objective—especially digital," commented ROPPO. "KEVIN and this team are perfect for this initiative. Label co-founders, MONTE and AVERY LIPMAN had a vision for the eventual intersection of these two facets. They recognized that the direction of the overall business would require a sales-oriented marketing approach. We're bringing that much larger plan to fruition and fully realizing their vision."
LIPSON said, "I’m extremely honored to have the pleasure to work with not only the market share leader, but also a team of executives who will challenge the current business model. Our commerce department will effectively deliver for all of the company's artists and brands as the landscape continues to evolve."
LIPSON has also assembled a new team of executives to comprise the Commerce Department, including:
- THEDA SANDIFORD, VP/Commerce
- JONATHAN BRIGGS, Dir./Commerce
- RYAN STEVENS, Manager/Commerce
- ANNA MCCOWN, Assistant/Commerce