AdLarge Media Names Jessica Sherman Sr. Dir./Affiliate Marketing
December 2, 2014 at 11:08 AM (PT)
ADLARGE MEDIA has appointed JESSICA SHERMAN Sr. Dir./Affiliate Marketing. SHERMAN previously led affiliate sales teams at WESTWOOD ONE, DIAL GLOBAL and BLOOMBERG, where she oversaw the launch of numerous national programs and helped develop their distinct brands.
“Doing a great job for our national advertisers, their agencies, and for our partners was our first priority when we launched ADLARGE MEDIA in 2010,” ADLARGE MEDIA Co-Founder/Pres. CATHY CSUKAS said. “We have solidified that core competency, allowing us to extend our services to include affiliate marketing. It’s a natural progression in our growth and our goal of providing our partners a full-service experience.”
“JESSICA is the ideal executive to lead our new affiliate sales direction,” ADLARGE MEDIA Co-Founder/CEO GARY SCHONFELD said. “JESSICA knows the radio marketplace and has deep relationships with radio group owners, executives, managers, and program directors across the industry.”
“I’m very excited to join ADLARGE at this stage of the company’s evolution,” said SHERMAN. “ADLARGE’s rising prominence in the network radio arena and their culture of collaboration are widely recognized. I look forward to contributing to the company growth and advancing its affiliate base.”