YinzCam Named 'Preferred College Sports Mobile App Provider' For Learfield, Sidearm College Properties
December 3, 2014 at 10:15 AM (PT)
LEARFIELD SPORTS and SIDEARM SPORTS have announced a partnership with YINZCAM to designate the latter company the "Preferred College Sports Mobile Application Provider” for colleges whose multimedia rights are represented by LEARFIELD and its SIDEARM web solutions company. YINZCAM joins PHIZZLE, THINK SOCIAL, LIVEU, and VOLAR VIDEO on LEARFIELD's list of "Preferred Solution Providers."
LEARFIELD SPORTS SVP/Chief Content Officer JOE FERREIRA said, “While YINZCAM works with over 90 pro sports teams and venues around the world, we’re providing exceptional entry to the college space for a company that has established itself as the clear leader in the native mobile apps space. We’re thrilled to offer up YINZCAM’s cutting-edge innovation and brilliant proven technology to our collegiate partners looking to grow in this area. It’s no secret YINZCAM has already created buzz in the collegiate marketplace, and we’re proud to take a broad, aggressive approach to create a highly beneficial partnership across our entire sports business.”
YINZCAM CEO and founder PRIYA NARASIMHAN said, “We are pleased for YINZCAM to have the opportunity to expand significantly into the college sports space with this new partnership with LEARFIELD SPORTS and SIDEARM SPORTS. The unprecedented, three-way collaboration will fuse LEARFIELD’s multimedia rights, SIDEARM’s digital platform and YINZCAM’s mobile platform to dramatically change the landscape of native mobile applications for colleges nationwide.
“The mobile platform that YINZCAM will build and offer to LEARFIELD’s/SIDEARM’s college properties will draw from our rich experiences with professional sports, but will infuse new game-day experiences and technologies that will be unique to the college space – allowing us to put the ultimate mobile experience into college sports fans’ hands.”
SIDEARM SPORTS President and CEO JEFF RUBIN said, “PRIYA is incredibly bright and a forward-thinker in our industry, and I’m absolutely elated to work closely with YINZCAM to develop new technologies to benefit our collegiate partners. We’re continually looking for enhancements to share with our schools, and we know we have something special in YINZCAM.”