Eastlan Ratings Nabs Jackson, TN, As Latest Market
December 5, 2014 at 3:51 PM (PT)
EASTLAN RATINGS, the "senior" ratio ratings provider in the U.S., has added JACKSON, TENNESSEE as its newest market, with the FALL 2014 survey its first measurement in the city.
Other new EASTLAN markets added this fall include a pair of previously unrated markets in the PACIFIC NORTHEWEST: PENDLETON, OR, and WALLA WALLA, WA.
“Our status as the senior radio ratings provider in the U.S., combined with our steadfast commitment to helping protect revenue streams in small and medium radio markets allows our company to continue to grow our influence,” said EASTLAN President/CEO MIKE GOULD. “This year has been terrific year in terms of increased acceptance among media buyers around the country, too. Each day, more are becoming appreciative of the tools we can offer to help in their challenge of buying radio in small and medium markets where audience data is often no longer available or dependent on undersized samples.”