Sun Broadcast Group, Casa Media Partners Ink Ad Sales, AccuWeather en EspaÃ±ol Deals
December 8, 2014 at 7:36 AM (PT)
SUN BROADCAST GROUP has inked a deal to represent CASA MEDIA PARTNERS radio stations via its SUN LATINO sales operation. CASA has also signed a long-term agreement to air ACCUWEATHER EN ESPAÑOL reports; SUN LATINO represents ACCUWEATHER EN ESPAÑOL for ad sales and distribution.
SUN COO JULIO APONTE said, “We are honored that CASA MEDIA PARTNERS has entrusted SUN with their millions of loyal listeners and unique, innovative vision in this ever changing industry. Adding CMPs stations to our national Hispanic lineups and bringing ACCUWEATHER EN ESPAÑOL to their stations is an exciting step in our mission at SUN to bring the best radio experience to our clients, partners and listeners.”
CASA EVP/Sales JOSHUA MEDNICK said, "CASA MEDIA PARTNERS is excited to bring the ACCUWEATHER product to our audiences. The ACCUWEATHER name represents excellence and trust, attributes we value deeply and emulate within the communities we serve."
ACCUWEATHER Dir./Radio Service KEN PREHL added, “As a leader in Spanish and English language weather services, we know the value of forecasts with 'Superior Accuracy' for all audiences. CASA MEDIA PARTNERS serves as a vital and expanding audience all over the WEST COAST and we are proud to welcome them to our growing family of ACCUWEATHER EN ESPAÑOL affiliates.”