Digital Ad Spending To Pass TV In U.S. By 2017, Radio Remains Flat
December 9, 2014 at 3:54 AM (PT)
Global ad revenue will grow 4.8% to $536 billion in 2015, according to a new forecast from MAGNA GLOBAL. AD AGE reports, "that's roughly in line with the group's last forecast, in JUNE, when it said it expected 4.9% growth next year. The top line is similar to another forecast, from ZENITHOPTIMEDIA, predicting that global ad spending will rise 4.9% in 2015 to $545 billion. ZENITHOPTIMEDIA revised its forecast downward by 0.4%."
MAGNA GLOBAL forcasts digital media will lead the way, hitting a 30% market share globally in 2015, on track to surpass TV revenue in the U.S. by 2017.
AD AGE notes, "Ad revenue from digital media grew 17% to $142 billion this year, thanks to mobile campaigns and new social formats, MAGNA GLOBAL said. It's expected to increase another 15% in 2015. Digital media is already the number one category in the U.K., among other international markets."
- Newspaper ad sales were down 4.3%
- Magazines shrank 7.3%
- Radio was flat.