Chris Atlas Upped To EVP Marketing For Def Jam
December 10, 2014 at 10:27 AM (PT)
DEF JAM RECORDINGS has promoted SVP, Marketing CHRIS ATLAS to Executive Vice President, Marketing. ATLAS has been with the label (then ISLAND DEF JAM MUSIC GROUP) since 2008; KANYE WEST, RICK ROSS, NAS, JEEZY, JHENE AIKO and LUDACRIS are among the artists for which ATLAS oversaw label marketing activities. He previously worked at TOMMY BOY MUSIC, CORNERSTONE PROMOTION, AMP'D MOBILE, and the CORNERSTONE AGENCY.
CEO STEVE BARTELS said, “We are looking forward to CHRIS pushing the strategy and focus of our artists and their collaboratively designed broad campaigns into the marketplace. He has shown great leadership and artist care in his tenure at DEF JAM. We are excited that he is going to be driving this initiative forward as we continue to evolve.”
ATLAS said, “DEF JAM has provided me with extraordinary opportunities to learn and grow over the past six years. Today’s complex world of marketing in the music industry is going through quantum changes at lightning speed. I am honored that STEVE BARTELS and NO I.D. have confidence in my abilities to bring new and innovative marketing strategies to the forefront of our artist campaigns. I’m super excited for all of the new music we have coming in 2015.”