Katz Ratings Study Shows Urban, Spanish Gains
August 28, 2006 at 1:11 PM (PT)
KATZ MEDIA GROUP's review of the SPRING 2006 ARBITRON numbers shows that Urban and Spanish-language styations continue to gain while Country remains the leader in shares by nearly a 2 to 1 margin. The study also shows increases or stability at Adult-skewing formats while all formats other than Urban that target youth showed declines.
See the entire study by clicking here.