TuneCore Acquires DropKloud And Founders
December 18, 2014 at 7:38 AM (PT)
TUNECORE has acquired DROPKLOUD and added co-founders, JAMES DeNINO and KEDAR FREDERIC to its team. The two will head up TUNECORE’s new office in BOSTON, where they will focus on product development in a new innovation lab, designed to provide artists with the tools and resources needed to flourish in the music industry.
DROPKLOUD is a modern, digital enhancement to the street team promotion, allowing artists to drop digital content -- whether it’s exclusive access to a song, an invite to a pop-up showcase or behind the scenes photos -- into ‘KLOUDS’ available to fans in specific physical locations. Following a beta launch at SXSW 2014, the app is being further developed and is expected to launch in spring 2015 as an exclusive to TUNECORE ARTIST SERVICES.
“As technology continues to shape the music industry, TUNECORE strives to be at the forefront of the evolution,” said CEO SCOTT ACKERMAN. “We are excited to be able to provide the unique DROPKLOUD product to TUNECORE ARTISTS as another tool to help them engage even more fans and expand their career as independent musicians. Our new innovation lab will be committed to creating cutting-edge tools for our artist entrepreneurs.”
“Joining the TUNECORE team was such a natural transition for DROPKLOUD,” said DeNINO, the newly named Director of Product Strategy at TUNECORE.
FREDERIC, now Director of Product Innovation, added, “Our mission of providing Independent artists with innovative services that don’t exist today is completely in-line with the TUNECORE philosophy.”