VEVO Xbox One Launch Culminates Huge Growth For App Viewership
December 18, 2014 at 9:43 AM (PT)
VEVO launched its app on XBOX ONE today, bringing its premium catalog of more than 100,000 music videos, original shows and live concert events to the app, the first to feature its news feed.
VEVO app viewership was up 136% in NOVEMBER to over 4.3 billion total worldwide monthly views (vs 1.8 billion in NOVEMBER 2013). Over 3 billion of those views were outside the U.S. – up 161% from one year ago (1.15 billion).
Last month, VEVO users spent 87 minutes viewing 23 videos on apps for APPLE TV, SAMSUNG Smart TVs, ROKU and XBOX 360, among others.
VEVO’s been available on XBOX 360 since 2012 (its first app on a gaming platform), but starting today, it will be accessible on MICROSOFT's newest premium online entertainment service, XBOX ONE, a custom app created using MICROSOFT’s METRO design which makes it easy to browse and search individual videos, artists, shows and playlists.
For viewers in the U.S., CANADA and GERMANY, XBOX ONE also features VEVO TV, linear channels featuring 24/7 hand-curated music video programming and top artists.