Internet Advertising Rises 17% In Q3
December 19, 2014 at 4:49 AM (PT)
Internet ad revenues rose in the U.S. during the third quarter -- up 17% to $12.4 billion.
MEDIAPOST reports, "the numbers also mark a 6.5% increase from the second quarter of 2014, which delivered $11.7 billion. It also beat the prior record set in the fourth quarter of 2013 of $12.1 billion, per the INTERACTIVE ADVERTISING BUREAU (IAB) Internet Advertising Revenue Report figures, which were released today by the IAB and PRICEWATERHOUSECOOPERS (PwC) U.S."
"This milestone demonstrates marketers’ commitment to digital," said IAB Pres./CEO Randall ROTHENBERG. “Brands are tapping into the ubiquity of digital screens, now an undeniable vital part of consumers’ lives, as they seamlessly move from smartphones to PCs to interactive televisions throughout the course of their day.”