Learfield Sports Ups Four To VP, Sets Regional Structure
January 5, 2015 at 9:27 AM (PT)
LEARFIELD SPORTS has promoted PAM BATALIS, MEGANEISENHARD, DAN HAWLEY and MIKE McCOLLUM to regional VPs of its nearly 100 college sports properties nationwide, positioning the company's structure into West, Central, South and East regions.
“LEARFIELD has dedicated over 40 years to serving our school partners and clients with the utmost integrity, professionalism, and personal care. PAM, MEGAN, DAN and MIKE will help us continue to serve our partners and support our employees on all levels,” said LEARFIELD Chief Revenue Officer ANDY RAWLINGS.
The WEST REGION is led by SVP TIM CLINE, joined by VP KYLE DENZEL and new VPs EISENHARD and McCOLLUM. EISENHARD served the last five years as GM for the company’s BUFFALO SPORTS PROPERITES entity at the UNIV. OF COLORADO. Her additional collegiate experience includes working with the UNIV. OF CALIFORNIA BERKELEY and CAL STATE-SACRAMENTO. McCOLLUM joined LEARFIELD SPORTS in 2006 and served most recently as the company’s ARMY SPORTS PROPERTIES GM at WEST POINT. He also was GM for LEARFIELD's property supporting UNIV. OF MAINE ATHLETICS, and previously served as Dir./Corporate Sales for MAINE ATHLETICS.
The CENTRAL REGION is led by SVP CHRIS SANDERS, with VPs KELLY JENSEN and CHUCK SCHROEDER.
The SOUTH REGION is led by SVP ANDREW WHEELER, with VPs DAVID HUBBARD and newly appointed VP HAWLEY. A 15-year industry veteran, HAWLEY has spent 10 of those years with LEARFIELD, most recently as GM for the company’s work at BOISE STATE. He also held the same role for LEARFIELD’s property at the UNIV. OF WYOMING and previously worked in athletic departments at WYOMING and the UNIV. OF MONTANA.
The EAST REGION is led by SVP STEVE GOWAN, with VP PAT FAGAN and newly appointed VP BATALIS, a 20-year veteran sports marketer who most recently was a regional general manager. BATALIS’ experience also includes leadership positions in athletic footwear, professional basketball and tennis, and FORTUNE 500 marketing consulting.
LEARFIELD SPORTS represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives, and offers these partners with professional concessions and ticket sales, licensing and trademark consulting and digital platform expertise through its owned companies.