SCBA Publishes Q1 2015 Report
January 5, 2015 at 4:31 PM (PT)
The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) has published its SCBA QUARTERLY MARKET GUIDANCE REPORT for Q1 2015 for clients, advertising agencies, media buying services and its Radio member stations, via its website at www.scba.com.
The SCBA QUARTERLY MARKET GUIDANCE REPORT is a comprehensive look into SOUTHERN CALIFORNIA radio listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q1 radio advertising strategies. The report is published each quarter and is designed to be used as a planning resource for radio advertisers who are interested in the important market and Radio trends of SOUTHERN CALIFORNIA.
“The SCBA QUARTERLY MARKET GUIDANCE REPORT for Q1 has expanded to include a new technology section and increased coverage of competitive media trends,” said SCBA Pres. THOM CALLAHAN. “As SOUTHERN CALIFORNIA radio grows, so does our report. Our regional economy is coming back decisively and as a result, the advertising environment for radio should be even stronger in 2015.”
“The SCBA QUARTERLY MARKET GUIDANCE REPORT is written as an informative and trustworthy resource that is a service to all advertisers and ad agencies looking to grow their business and who need relevant facts and information about our dynamic region to do so,” he continued.