CEA, Ford Keynotes Open International CES
January 6, 2015 at 5:12 PM (PT)
The official opening of INTERNATIONAL CES in LAS VEGAS -- after two days of press events -- took place TUESDAY morning with the keynote addresses of the CEA's GARY SHAPIRO and FORD Pres./CEO MARK FIELDS.
SHAPIRO returned to his theme, voiced in previous years, of "Innovate or Die," saying that the consumer electronics industry is "in a really good place" driven by things like 3D printing, 4K TVs, drones, and the automotive industry. He warned the industry to be "wary of government efforts" to ban use of certain technologies in vehicles and voiced hope that the FAA would move soon on regulation of drones to "balance safety with the benefits" the technology offers. SHAPIRO, who said that the industry projects 3% growth in U.S. sales for 2015 to $223 billion, added that the CEA would soon issue rankings of all states by how "innovation-friendly" they are.
FIELDS focused his speech on his company's efforts to address the international problem of mobility, noting four "megatrends": urbanization and the growth of megacities, growth of the middle class worldwide (especially in ASIA), air quality problems, and changing consumer attitudes (most notably, among Millenials). He announced a new "FORD Smart Mobility" initiative of 25 experiments worldwide to increase mobility, using "Big Data," sensors, and connectivity as well as a push to encourage developers to create apps and programs to address the problem. Among the experiments are parking apps, car sharing programs, and collecting data regarding driving habits.
Three Shows In One
The show opened TODAY in a new format with three specific exhibit areas in three locations -- the LAS VEGAS CONVENTION CENTER is now "Tech East" with audio, video, digital imaging, connected cars, and wireless technology; the SANDS EXPO and VENETIAN are home to "Tech West," featuring wearables, health and wellness, robotics, "smart home" technology, 3D printing, and education and technology; and at the ARIA hotel in CITY CENTER, "C-Space" features a small collection of exhibitors geared towards content, social networks, and advertising, plus presentations by "digital disruptors." GOOGLE offered a look TUESDAY at the evolution of ad sales for online video, and TWITTER, YAHOO!, and iHEARTMEDIA (with CEO BOB PITTMAN interviewed by RYAN SEACREST) are among upcoming events at C-Space, which was markedly less crowded (albeit smaller) than its sibling areas.