CBS Radio And CBS Local Digital Media Launch Podcast Network 'Play.It'
January 7, 2015 at 7:07 AM (PT)
CBS RADIO and CBS LOCAL DIGITAL MEDIA have launched "PLAY.IT," a new podcast network that brings together digital-exclusive programming from major brands and publishers as well as content from CBS RADIO shows on demand. PLAY.IT offers more than 300 premium content podcasts at launch, including podcasts from well-known CBS RADIO personalities like BOOMER ESIASON & CRAIG CARTON, CARSON DALY and KEVIN & BEAN, as well as content from leading news, lifestyle, sports and media brands including 48 HOURS, 60 MINUTES, CBS SPORTS RADIO, VOX, DEADSPIN, SIMON & SCHUSTER and FOURSQUARE, among others.
“Spoken word has proven to be one of the most compelling forms of entertainment for generations of listeners,” said CBS RADIO Pres./CEO DAN MASON. “The rise in popularity of these programs should come as no surprise as technology continues to advance, providing consumers the flexibility to listen on their own terms. We are committed to expanding our content and growing our audiences, and Play.it will highlight the expertise and creativity of CBS RADIO talent, with the promotional resources of 117 stations behind it.”
“The demand for on-demand audio content is huge, with tens of millions of people and growing listening to podcasts each month, yet this content currently has been spread across multiple sites and services,” added CBS LOCAL DIGITAL MEDIA Pres. EZRA KUCHARZ. “With the launch of PLAY.IT, we aim to bring consumers a unified, easy-to-use platform featuring the best podcasts from not only CBS brands but other major brands, personalities and publishers, as well.”