Westwood One To Launch NASH Icon Nationwide
January 12, 2015 at 3:55 AM (PT)
WESTWOOD ONE will launch of syndication of the NASH Icon Country music brand to radio stations nationwide, making the songs and lifestyle content related to the best Country music of the last three decades. CUMULUS owns and operates 20 NASH Icon radio stations. The new WESTWOOD ONE syndication will enable other station groups to adopt 24/7 NASH Icon branding and the programming elements.
“NASH ICON is quickly emerging as a cornerstone of our NASH Country music brand, and we’re excited to make this radio format available to stations nationwide given the growing demand from advertisers and listeners,” CUMULUS EVP/Content & Programming JOHN DICKEY said.
“NASH Icon is a solid, mainstream addition to our lineup of 24-hour Country formats at WESTWOOD ONE,” Pres./Programming KIRK STIRLAND said. “It employs our top technology, it’s got a great track record right out of the box in NASHVILLE, and it’s got hooks to a great brand.”
In syndication, NASH Icon will be offered as a WESTWOOD ONE Local product using the company’s patented delivery system to add localized content to the national channel. Affiliates will be able to tap into the strong brand awareness of NASH -- with national concerts and events, publishing and merchandising--as well as receive a service that prominently highlights signature content from their local markets.
On-Air Lineup Set
Four well-known voices are representing the brand on-air weekdays — MARTY MCFLY (6-10a), LISA MANNING (10a-3p), SCOTT GAINES (3-8p) and DARLAS RAI (8p-1a). McFLY has been doing mornings and MANNING has been doing afternoons at WSM/NASHVILLE; GAINES is a radio vet who most recently has been working in the Country arm of WESTWOOD ONE; RAI has been doing nights at WSM.