Arizona Radio, TV Broadcasters To Air Special On State's Heroin Epidemic
January 12, 2015 at 3:49 AM (PT)
Radio and TV stations across ARIZONA will air a 30-minute public service special about the state's heroin epidemic on TUESDAY (1/13) at 6:30p (MT).
“Hooked: Tracking Heroin’s Hold on ARIZONA” was produced by students at ARIZONA STATE UNIV.'s WALTER CRONKITE SCHOOL OF JOURNALISM AND ARTS, and the ARIZONA BROADCASTERS ASSOCIATION has urged all stations in the state to air the special, and the school's website reports that the show will indeed air on all 33 TV stations in the PHOENIX, TUCSON, and YUMA markets and 90 radio stations, with UNIVISION and TELEMUNDO affiliates airing the show in Spanish at 5p (CT). A call center for viewers seeking help or information will be available during and after the show's airing.
ARIZONA BROADCASTERS ASSOCIATION Pres./CEO ART BROOKS said, “The scourge of heroin and opioid addiction is killing hundreds of Arizonans, and the growing problem is reaching epidemic levels. Broadcast stations are fiercely competitive, but our industry leaders are bonding together on this public danger in order to save lives.”
NAB Pres./CEO GORDON SMITH said, “It is nothing short of extraordinary to have every TV broadcaster in a state come together and jointly agree to air -- commercial-free in a widely viewed time slot -- an important piece of public service journalism. It is a testament to the greater leadership of the ARIZONA BROADCASTERS ASSOCIATION and the GMs across the state and their tremendous commitment to their communities. I have no doubt that the CRONKITE heroin project will make a real impact on this critical public health issue and save lives.”
CRONKITE SCHOOL Dean CHRISTOPHER CALLAHAN said, “We are activating the full resources of the CRONKITE SCHOOL for this critically important project. It is a great testament to our fantastic students and professors that the state’s broadcast industry has such faith in their work and abilities.”