Live Nation, Hilton Worldwide Announce Alliance
January 12, 2015 at 12:35 PM (PT)
LIVE NATION has announced a five-year strategic partnership with HILTON WORLDWIDE, which will participate in its fully integrated global imusic platform including concerts, VIP access, digital media, ticketing, content, and performance venues.
“HILTON At Play" will include a global campaign created to connect people with enriching and playful experiences, anchored by LIVE NATION, which will extend the message to the hospitality chain's more than 4,250 hotels worldwide.
HILTON becomes the “Official Hotel Partner” of LIVE NATION with special offers for members of HILTON HONORS, its 42-million-member-strong guest loyalty program. HILTON and LIVE NATION's first co-sponsored event will take place FEBRUARY 23rd at the CONRAD NEW YORK with GRAMMY-nominated artist PARAMORE.
Commented HILTON WORLDWIDE EVP/Commercial Services JEFF DISKIN. “We’ve entered into the LIVE NATION partnership -- one of the largest in HILTON’s 95-year history -- in the hopes that we can inspire the world to stop and listen to the music, take a hard-earned vacation, and join us in this journey to reclaim playtime.”
"LIVE NATION’s fans from around the world are avid travelers, creating exceptional memories around their journeys to any one of our 23,000 global concerts,” said LIVE NATION MEDIA & SPONSORSHIP Pres. RUSSELL WALLACH. “We have a shared mission, and our collaboration will fuel these moments, going beyond simply accessing music events to focusing on inspiring people to travel and share their experiences."
Building on Hilton’s legacy of playful partnerships, the company announces a renewed relationship with the GRAMMYS through 2017. For more than 25 years, HILTON has had a tradition of supporting THE RECORDING ACADEMY as the Official Hotel Partner of the GRAMMY AWARDS. Next month, HILTON will again host the CLIVE DAVIS PRE-GRAMMY Gala at the legendary BEVERLY HILTON.