PAR Partners With CMB To Sponsor Night Of Joy At Momentum 2015
January 13, 2015 at 8:18 AM (PT)
POSITIVE ALTERNATIVE RADIO (PAR) has entered into a five year partnership with CHRISTIAN MUSIC BROADCASTERS (CMB) as the NIGHT OF JOY sponsor during CMB’s annual MOMENTUM conference.
PAR Exec. VP BRIAN SANDERS said, "We believe in local Christian radio. CMB and MOMENTUM are dedicated to helping Christian radio get stronger, and so are we. That’s why this long term partnership makes so much sense. In a day and time when Christian radio stations are struggling with leadership, vision, and adapting to ever changing platforms, PAR is motivated to share how God has blessed our stations in not just surviving, but thriving. Providing this sponsorship is our way of saying how much we appreciate and value Christian radio. We also want to extend an offer to help any way we can."
PAR Pres. EDDIE BAKER added, "This is a huge day for PAR and we’re honored to partner with CMB. We’re making the investment to be a sponsor, have six leaders as gold members, eight others as silver members and we’ll have 10-12 PAR team members attending MOMENTUM in SEPTEMBER. We look forward to sharing our story and blessing the attendees to MOMENTUM."
Regarding the five year partnership, CMB Exec. Dir. MICHELLE YOUNKMAN commented, "It is an honor to partner with our friends at PAR in offering the MOMENTUM 2015 attendees tickets to the highly anticipated NIGHT OF JOY event. We are blown away by PAR's commitment to CMB and MOMENTUM. We appreciate their desire to serve Christian music broadcasters in such a significant way."
PAR owns stations in VIRGINIA, TENNESSEE, NORTH & SOUTH CAROLINA, INDIANA, KENTUCKY and OHIO, and has launched DearChristianRadio.com to create an open forum for local stations to explore ways of improving on-air performance, fundraising and leadership.
For more info on CMB Momentum, visit CMBonline.org.