CES Reacts Positively To TagStation's NextRadio
January 13, 2015 at 1:24 PM (PT)
This year's CONSUMER ELECTRONICS SHOW turned out to be very successful for TAGSTATION's NEXTRADIO app.
After announcing its partnership with iBIQUITY DIGITAL (NET NEWS, 1/5), demonstrating the benefits of interactive digital radio in the connected car, the pair's CES booth proved a popular destination for conventioneers.
Among the biggest CES topics were automobile tech, mobile tech, and the “internet of things” or simply that everything is “connected”. A BLOOMBERG article right before the show noted: “In-vehicle technology is the top selling point for 39% of car buyers, more than twice the 14% who care most about horsepower and handling, according to a survey last year…”
In IBIQUITY DIGITAL's HD Radio booth, the innovative features and benefits of NEXTRADIO “in the car” was demonstrated to every attending automaker and global OEM audio supplier.
In its first 2015 survey, TAGSTATION's NEXT RADIO app was downloaded more than 1,478,000 million times. More than 11,080 FM radio stations were tuned to from the app, while more than 2,335,000 hours of listening were logged. At GOOGLE PLAY STORE, the app achieved a 4/5 user rating.
NEXTRADIO is the first platform to combine both analog and HD Radio broadcasting with the app’s interactive station, artist, advertising and social media services.
NEXTRADIO and TAGSTATION SVP PAUL BRENNER explained: “By adding connectivity to broadcast radio, both analog and digital, for the built-in connected car and paired smartphone car, we have been able to provide a rich suite of interactive services that connect people with radio like never before.”
iBIQUITY Digital COO JEFF JURY also noted: “We firmly believe that radio’s dominant position in the automotive dash will continue and be enhanced through our joint technology efforts.”
RAB's JOHN POTTER interviewed BRENNER at the show and got a little demonstration. “Radio is making a great showing with innovative technology including HD Radio and NEXTRADIO,” POTTER concluded. “This is a great example of how radio stations can look to the future as HD RADIO and NEXTRADIO connect broadcasts with digital interactivity to keep radio relevant for listeners and advertisers.”
The visual and interactive aspects of the solution resonated with folks and seemed both a logical and compelling face for radio in a modern dash. Proponents of mobile operating systems for connected dashboards, like GOOGLE’s OAA, were excited to see a broadcast radio solution that would work as well within that software space as other internet based in-car entertainment. Virtually very automotive OEM and TIER 1 supplier at CES has requested that the NEXTRADIO platform move quickly into its development plans.
The NEXTRADIO team will be following up directly with the interested automakers and suppliers from CES to provide further detail on the simplicity and cost-effectiveness of the NEXTRADIO platform automobile integration to enable engaging, relevant and motivating content to benefit both broadcasters and advertisers.