Beasley Ups Heather Monahan To Chief Revenue Officer
January 15, 2015 at 2:37 PM (PT)
BEASLEY BROADCAST GROUP has promoted EVP/Sales HEATHER MONAHAN to the newly created position of Chief Revenue Officer. In her new role, MONAHAN will oversee all sales of the company’s core radio, digital and non-traditional revenue opportunities.
“As the radio broadcasting industry continues to offer a wider variety of ways in which we service advertisers, it became evident that having one person at corporate oversee and coordinate these various facets would be beneficial," Pres./COO BRUCE BEASLEY said. "HEATHER has proven her loyalty to BEASLEY over the years and has further shown us her ability to manage the sales process.”
“What excites me the most is the opportunity to define a holistic strategy that optimizes and unites our entertainment brands, engaged consumers, and marketing partners," MONAHAN said. "At BEASLEY, our Local Market Teams strive to create a dynamic local presence through our on-air and digital brands. Our continued evolution enables us to further maximize the collective power of our radio brands and connect consumers with marketing partners in an enhanced and more significant way. I’m looking forward to delivering improved results for our partners through this new role.”
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