Local Radio Networks Announces Launch Of 6 24/7 Formats, Partnership With AdLarge Media
Chad Seng Named CFO, Rick Honea Regional Affiliate Sales Manager
January 20, 2015 at 4:27 AM (PT)
The new LOCAL RADIO NETWORKS has announced the launch of six new 24/7 music formats and a partnership with ADLARGE MEDIA for national advertising sales. LRN's first six formats will be AC, Hot AC, Mainstream Country, Classic Country, Classic Rock, and Oldies, with more to be added soon. ADLARGE will provide exclusive national advertising sales representation for all of LRN's formats.
Former WESTWOOD ONE VP of Finance CHAD SENG will serve as LRN's CFO; former WESTWOOD ONE Format Sales Manager for 24/7 Formats RICK HONEA will serve as Regional Affiliate Sales Manager, with more executives and staffers to be named soon.
ADLARGE Co-Founder/Co-CEO GARY SCHONFELD said. “LRN is not just entering the format business, they have elevated it with superior technology, unprecedented localization, and unparalleled service. The LRN platform delivers an opportunity for our national advertisers to connect with listeners in their hometowns, where they shop every day.”
LRN CEO and SWICK BROADCASTING owner STEVE SWICK said, “As an independent broadcaster, I know first hand that stations have suffered from bland cookie-cutter programming and deteriorating service as a result of consolidation. I knew there was a better, more efficient way to conduct the business of format broadcasting, and that’s how LRN was born.
“When searching for a national advertising sales partner, I knew innately that AdLarge would be a good fit for LRN. I have an affinity for GARY and CATHY’s entrepreneurship, and their reputation for customizing national campaigns to maximize the benefits of specific radio formats is in alignment with LRN’s needs.”
“As a station group we were dissatisfied with the flexibility, usability, and increasing stagnation of the existing 24/7 Formats technology,” added SWICK. “We leveraged our considerable engineering and programming expertise to build our own system to share music, personalities, commercials, and other essential localized elements."
On LRN's new VPN-based delivery technology, "RVC - Radio Velocity Control," LRN CIO/Co-Founder WILL MASHIONE said, "RVC is an extremely compelling alternative to costly and outmoded satellite delivery and puts control back in the hands of radio station owners and operators. RVC provides 100 percent redundancy, flexible clocks with no mandatory fill positions, and non-compressed music libraries. RVC can be utilized in a complete automation system provided by LRN or seamlessly with other automation systems.”
ADLARGE Co-Founder/Co-CEO CATHY CSUKAS added, “LRN’s superior ability to provide transparency to advertisers through the proprietary RVC technology delivers the deep level of accountability that national advertisers need to increase their investment in radio. The quality programming from LRN, combined with the advanced technology, enhances radio’s ability to compete in the overall media landscape.”