Cinemedia Promotions, White Bear PR Join Forces For New Super Firm
January 20, 2015 at 12:32 PM (PT)
CINEMEDIA PROMOTIONS' BETH KRAKOWER and CHANDLER POLING's WHITE BEAR PR have merged companies to create KRAKOWER POLING PR.
The combined company will provide a diverse range of opportunities for their clients across the film, TV, and video game landscape, specializing in composers, music supervisors, soundtrack releases and film/music festivals. Their client roster includes composers such as ROLFE KENT, BEAR McCREARY, LALO SCHIFRIN, JOSEPH TRAPANESE, DAVE PORTER and CLIFF MARTINEZ, among others.
“Having worked with BETH on several campaigns over the last few years we realized how much we complement each other in our strategies and that a merge was the natural synergy effect that will ultimately benefit our clients and will also open new avenues in public relations,” commented POLING.
KRAKOWER POLING PR will continue to expand their innovative marketing for film scores, cast albums, video games and soundtrack recordings working with VARESE SARABANDE, LAKESHORE RECORDS, SONY MASTERWORKS and BACK LOT RECORDS, as well as promoting film music festivals around the world, including CORDOBA, VIENNA and BERLIN. Said KRAKOWER: “Between the advent of new media and the increase in opportunities, the film music business has become an international one. Together CHANDLER and I are able to offer our composer clients everything from traditional publicity and radio promotions to social media marketing. We can also help with placing soundtrack projects and securing performance and speaking engagements around the world.”
The new company will also specialize in representation of music supervisors, running PR campaigns for this integral and often overlooked group of professionals.