Edison Research Finds Teens Listening To Streaming Audio More Than Radio
January 21, 2015 at 4:15 AM (PT)
American Teens now spend more time with streaming audio services such as PANDORA and SPOTIFY than they do with AM/FM radio (including both over-the-air and the online streams of AM/FM stations), according to the FALL 2014 “Share of Ear” report, new research from EDISON RESEARCH.
“While AM/FM Radio listening leads by a significant margin among all other age groups, much of teens’ listening time has shifted to pureplay Internet audio services like PANDORA and SPOTIFY and others,” said EDISON RESEARCH Pres. LARRY ROSIN. “This could be a lens into the future of audio usage.”
This finding is the first public release from the FALL 2014 "Share of Ear" report. The twice-yearly tracking study, is unique among audio measurement studies in that it evaluates all forms of audio, including AM/FM radio, streaming audio, owned music, podcasts, SIRIUSXM satellite radio, TV "cable radio" channels (such as MUSIC CHOICE), and others.