WCHZ Flips To Throwback Hip-Hop And R&B
January 21, 2015 at 9:12 AM (PT)
BEASLEY MEDIA GROUP/AUGUSTA, GA has flipped WCHZ (95 ROCK) and Southern Gospel WGUS (93.1 HD-2) to Throwback Hip-Hop and R&B with THE ALL NEW HOT 95.5/93.1. Market OM CHRIS O' KELLY has been named PD.
VP/Market Manager MARK HADDON said, "We are constantly evaluating programming options in an effort to serve, in the best way possible, the interests of the GREATER AUGUSTA/CSRA market. By adding Throwback Hip-Hop and R&B music and entertainment to our AUGUSTA portfolio, we are now able to offer a unique listening experience to the market. Research tells us that the broad base of lifestyle groups that will seek out this music will be of great interests to our advertising community."
OM/PD CHRIS O' KELLY added, "Although a few local stations may have peppered some of these songs into their playlist a few time a day, THE ALL NEW HOT 95.5/93.1 is the only station exclusively featuring Throwback Hip-Hop and R&B music from the 1980's through the 2000's. It's a format specifically designed to cater to the Generation X lifestyle 24/7."
VP/Operations BRIAN BEASLEY commented, "That's something we felt was missing for the AUGUSTA market. THE ALL NEW HOT 95.5/93.1 will take many members of the AUGUSTA community back in time and it's an on-air journey that will stir up some very fond memories. Kudos to our BEASLEY programming team of CHRIS O' KELLY, JOHN CANDELERIA, AND JUSTIN CHASE for their vision in creating the ALL NEW HOT format for AUGUSTA and for their efforts in today's successful launch."