Westwood One Opens Voting For Super Bowl Sound Awards Commercial Competition
January 26, 2015 at 1:26 PM (PT)
WESTWOOD ONE is once again presenting its annual SUPER BOWL Sound Awards for Excellence in Audio Creativity, to be awarded to the spot which gets voted the best to air during the syndicator's broadcast of the SUPER BOWL.
Listeners and consumers will be encouraged to vote for their favorite SUPER BOWL radio spots via promotions online, on-air, and via social media with the hashtag #soundawards; voting is being held TODAY through noon (ET) FEBRUARY 3rd, with a winner announced on FEBRUARY 4th. Last year, MOTEL 6 was the winner with a spot parodying the perils of Autocorrect; TILTED KILT, SUBWAY, EXERGEN, and TACO BELL rounded out the top 5.
WESTWOOD ONE SVP, Sports Sales and Marketing BRANDON BERMAN said, “We created the Sound Awards to connect with and to encourage marketers, creatives, and brands to join forces and showcase the power of sound. Our SUPER BOWL broadcast is the perfect environment for advertisers to leverage their commercial creative, thanks to our incredible reach and sheer volume of audience across platforms. Following the crowning of a SUPER BOWL Champion, we look forward to crowning an advertising champion.”