XAPPmedia, jacapps Partner To Launch JAX Mobile Premium Ad Service
January 28, 2015 at 3:27 AM (PT)
Interactive audio advertising service XAPPMEDIA and JACAPPS have established a partnership to establish JAX, a new mobile audience premium ad service. The partnership will integrate the XAPP Interactive Audio Ad Service into JACAPPS, the mobile platform created by JACOBS MEDIA, and allow commercial and public radio stations to monetize their mobile apps with XAPP Ads. The JAX mobile monetization solution will include ad sales and will be available to radio stations using the jacapps mobile platform.
XAPP Ads allow consumers to instantly connect with brands and engage with advertised offers on mobile radio apps by speaking. The simple voice-activated engagement is driving conversion rates more than five times higher than mobile banner ads while providing a more natural user experience.
"When was the last time you clicked on a banner ad ... willingly? Banner ads are ineffective and deliver low CPMs. Radio broadcasters with mobile apps need more effective ad formats to monetize digital content, and providing listeners the ability to launch a website, call an advertiser, or download an audio file to their phone with simple voice activation is a great leap forward," JACAPPS Pres. PAUL JACOBS said. "XAPP Ads provide a simple and effective way to drive consumer engagement and higher ROI, which in turn increases CPMs. The JAX solution will help radio broadcasters substantially improve their mobile monetization."
"JACAPPS is the leader in helping radio broadcasters transition to digital streaming and currently supports over 300 radio stations streaming to mobile devices. JAX will help these broadcasters generate more revenue from mobile," XAPPMEDIA SVP LISA NAMEROW said. "The JACAPPS team represents more than an app development company. Launched by the JACOBS MEDIA team, they understand the needs of radio broadcasters as well as the highly competitive mobile audio space. It's imperative for radio broadcasters to have the tools and guidance to build mobile audiences and generate new revenue sources. Advertisers are willing to pay a premium price for XAPP Ads because they deliver high consumer engagement rates on mobile. The JAX solution from JACAPPS is an ideal platform to bring these advertisers to radio."
For more information, contact ALEX BURNSTEIN (248) 353-9030 or firstname.lastname@example.org.