Westwood One Ups Paul O'Malley To SVP/Strategic Sales Partnerships
January 28, 2015 at 3:27 AM (PT)
WESTWOOD ONE has promoted CUMULUS MEDIA VP/Brand Solutions PAUL O’MALLEY to SVP/Strategic Sales Partnerships. This newly-created Strategic Sales division will specialize in the vast multi-platform programs that WESTWOOD ONE and CUMULUS MEDIA have to offer, including live sporting events, RED CARPET RADIO music and entertainment events, print, NASH, live concerts, and more.
“Bringing PAUL over to run our new Strategic Sales division was a no-brainer," WESTWOOD ONE Pres. STEVE SHAW said. "His wealth of experience in new business development, world-class reputation among agencies, and vast knowledge of our assets make him the prefect partner to lead this new team. We are building an impressive and outstanding sales force and PAUL is a top-tier player on the team.”
“I am excited by the opportunity to deliver experiential solutions which will encompass national scale and local engagement,” O’MALLEY said. “The best brands in the U.S. are asking for new, innovative, and measured programs. WESTWOOD ONE and CUMULUS have assets and capabilities that are unparalleled in the industry and that deliver results for advertisers. I look forward to growing our client base and driving revenue across our platforms.”