WEEI Sees Big Online Numbers For 'Deflategate' Coverage
January 29, 2015 at 3:55 AM (PT)
"Deflategate" was good for at least one entity in NEW ENGLAND, as ENTERCOM Sports WEEI-F/BOSTON says that the controversy over the deflation of footballs at the NFC Championship game helped WEEI.com's user statistics explode.
Between JANUARY 19th, when the scandal broke, and JANUARY 15th, the site reached over 1 million unique users and over 4.3 million page views, while the station's FACEBOOK page reached over 6.1 million people with engagement and participation from more than 1 million of those. On the day of BILL BELICHICK and TOM BRADY's press conferences denying involvement, the site reached more than 280,000 unique visitors and received 1 million page views, with the audio stream peaking at over 22,000 users, breaking the record of 15.000 for a BRADY interview in the FALL. A video produced by JERRY THORNTON and videographer PETER NEUDEL received over 1.1 million FACEBOOK views and 285,000 views on YOUTUBE, and the mobile app added over 4,000 new downloads and was used for almost 900,000 active sessions by 90,000 users last week.
WEEI Brand Manager KEVIN GRAHAM said, "I'm very proud of the combined efforts from our on-air and digital content teams in reporting this ever-changing story, We have been at the forefront of coverage from the beginning and been the go-to station for national media outlets such as ESPN, The CBS EVENING NEWS, FOX NEWS and CNN, to name a few.”
Site Editor ROB BRADFORD said, "Our most recent success offers yet another example of how powerful the WEEI brand has become. I am consistently amazed by the level of talent and commitment our team at WEEI.com and WEEI brings to the table on a daily basis, with the last month serving as yet another reminder as to what this group has built and continues to build."