Nielsen: Staying Connected Behind the Wheel
January 29, 2015 at 7:48 AM (PT)
In a new post on its website, NIELSEN writes, "connectivity has never been easier or come with more options. And as mobile tech continues to permeate the consumer landscape, car manufacturers are ramping up their efforts to help keep customers plugged in while they’re behind the wheel. So as the trend increases, which features are U.S. consumers looking for, which ones are they already using, and which ones could be left at the dealership?"
The report finds that 76% believe the connected car "is revolutionary," while 41% think it's “too distracting.”
All the findings are below.