UK Music PR Company Listen Up Opens U.S. Office In L.A.
January 29, 2015 at 11:57 AM (PT)
First established in 2009, UK music promotions agency LISTEN UP launched the U.S. arm of its press business this week, located on the 14th fllor of the CNN building on SUNSET BLVD. in HOLLYWOOD and headed up by CECILA DORENG-STEARNS, former Dir./Publicity at DIM MAK RECORDS.
"I’m very excited to be joining LISTEN UP during this new phase of the company’s international development” said DORENG-STEARNS. “I’m greatly looking forward to building off the strong foundation that JAMES MACK and LUKE NEVILLE have established in the U.K. and beyond.”
Ever since its inception, LISTEN UP has represented both the pioneers and trailblazers of the international dance music world, working with both underground and mainstream artists, labels and events to deliver individually tailored press/radio campaigns. From world-renowned acts like DAVID GUETTA to underground club pioneers like JAMIE JONES and large-scale festivals like GLOBAL GATHERING, LISTEN UP has developed a model that works for a diverse roster of clients.
The move to establish the company in AMERICA has subsequently been carefully considered - with LISTEN UP identifying the opportunity as a natural step forward in their expansion - but waiting until the time was right before making their move.
“We’ve been travelling to AMERICA regularly for the last few years, having meetings with labels, management, artists, so we have such a good infrastructure of contacts to establish ourselves firmly,” explains Managing Dir. LUKE NEVILLE.
“With the sheer size of NORTH AMERICA and the press opportunities it presents, to be able to exceed your clients' expectations, you need to have a firm base there,” added Director JAMES MACK.
With both the global reach and fluidity of the contemporary electronic music world - whereby artists’ extensive touring and recording schedules have presented a new challenge in relation to press - LISTEN UP have opened a U.S. office to provide its clients with a new base for media opportunities.