Larry Rosin: Broadcast Radio Still the Reach King
January 29, 2015 at 11:57 AM (PT)
In the latest posting on the INFINITE DIAL blog, EDISON RESEARCH's LARRY ROSIN answers the challenge, "Imagine you are a national advertiser and you need to get a message out TODAY. In one day. To as many people as possible."
The answer, if you didn't already guess: "Broadcast will get you the most people by far (the only age group that is close is 13-17s). Fully 75% of respondents in our Fall 2014 Share of Ear study recorded at least some listening to AM/FM Radio in their one-day listening diary."
The details can be found here.