Jacobs Media Honors Scott Segelbaum As 'Most Innovative'
January 30, 2015 at 4:46 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen SCOTT SEGELBAUM’s “Rock Art Show.”
JACOBS writes, "The combination of radio stations looking for new sources of revenue and advertisers searching for marketing opportunities beyond traditional spots has led to a growth spurt for station branded events. For many broadcasters, they’re becoming a bigger and bigger part of radio’s path of future growth.
"But creating an event from the ground up is anything but easy. From finding a concept that resonates with listeners to all the details that go into the actual execution, revenue generating events are difficult to execute at best, and at worst, can even drag a station’s ratings performance off course.
"That’s what makes SCOTT SEGELBAUM’s 'Rock Art Show' so unique. A former marketing director for several major market Classic Rock stations, SEGELBAUM launched his first show in 1991 while at KLSX/LOS ANGELES. Since then the concept has grown into a diverse franchise, featuring artwork created by rock stars, famous photographers, and concert poster artists. These exhibits also include limited edition gold records, Beatles animation, and more."
Read the full blog here.