NextRadio Keeps Growing, Looking For Advertisers
February 2, 2015 at 12:19 PM (PT)
In its latest survey, TAGSTATION's NEXT RADIO app was downloaded more than 1,575,000 million times (up 7,000 downloads). More than 11,160 FM radio stations were tuned to from the app (up 80 stations), while more than 2,630,000 hours of listening were logged (up 295,000 hours).
Just as important, on JANUARY 24th, NEXTRADIO reached a milestone of one million minutes of app listening in one day, which illustrates the potential for NEXTRADIO to make money though enhanced advertising opportunities. They're actively meeting now with major advertising firms and their clients to the benefits of interactive NEXTRADIO campaigns, and the combination of mass radio reach and digital targeting possibilities have been very well received.
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