KBRE Flips Back To Active Rock
February 2, 2015 at 4:48 PM (PT)
MAPLETON COMMUNICATIONS Alternative KBRE (92.5 THE BEAR)/MERCED, CA has flipped back to Active Rock this week according to OM JASON LACHANCE. The station was originally Active Rock before its flip to Alternative three years ago. The syndicated ROB, ARNIE & DAWN show will remain in mornings.
LACHANCE told ALL ACCESS "KBRE-FM 92.5 the BEAR has returned to its roots of rock. It was the right thing to do for our listeners, local and national clients. It was the right time to move back to a focus more grounded in rock. We appreciate all the listeners and artist's and their representation for all of the great tunes that have and will continue to play on 92.5 THE BEAR."