Rob Sidney Extends Contract With WLYF
February 3, 2015 at 6:37 AM (PT)
LINCOLN FINANCIAL MEDIA AC WLYF (101.5 LITE FM)/MIAMI has extended the contract of Dir./Programming & Operations ROB SIDNEY. The multi-year deal continues to make SIDNEY LFM's longest tenured programmer with more than 25 years of service to the company. SIDNEY joined WLYF as MD/Morning Host in 1990, becoming the station's PD in 1993. His career has also included on-air, programming and operations responsibilities at radio stations in BALTIMORE, WASHINGTON, CHICAGO and NEW YORK CITY.
"ROB SIDNEY has had the bead on SOUTH FLORIDA's adult female listening audience for over a quarter of a century and the proof is keeping the station in the top three for most of that time," said SVP/GM MAUREEN LESOURD. "He has a keen ability to keep the LITE brand evolving, while supporting sales with unique opportunities and exciting ways to embed our best clients within the station."
"The opportunity to invest well over 25 years growing and guiding a brand like LITE FM is rare and I thank MAUREEN LESOURD for her confidence," SIDNEY said. "I'm grateful for the culture of excellence and integrity of leadership which have been the hallmarks of LINCOLN FINANCIAL MEDIA. We look forward to continuing LITE's success for many years."