'iHeartMedia SoundBoard' Launches
February 3, 2015 at 6:51 AM (PT)
iHEARTMEDIA will rollout "iHEARTMEDIA SOUNDBOARD," an audio-centric branded entertainment studio. iHEARTMEDIA SOUNDBOARD will "invite brands to collaborate with iHEARTMEDIA's portfolio of talent and personalities to produce original long and short-form audio, video and experiential content that moves seamlessly across radio, apps, and events, creating the next generation of brand storytelling."
"As the #1 creators of live, daily content, brands have been asking us for more ability to craft original stories that leverage the power of sound to reach consumers when they're ready to be entertained," said Chairman/CEO BOB PITTMAN. "We're launching the first branded audio studio for the digital era to prove the power of radio, the power of live content, and the power of cross-platform programming designed for a media world without walls."
PITTMAN continued, "No one but iHEARTMEDIA has the arsenal of talent, experience and cross-platform audiences that we can deliver to brands. The key to iHEARTMEDIA SOUNDBOARD's success will be our ability to collaborate and scale successful programming immediately from online to radio to mobile, social and our 20,000 live events."
"Brands are recognizing the power of radio to tell stories in uniquely powerful and immediate ways," said RYAN SEACREST. "With the new iHEARTMEDIA SOUNDBOARD team, I know we can develop original audio programming that captures the attention of consumers in new ways, because it's made for the medium and the moment."
The new iHEARTMEDIA SOUNDBOARD Studio will be led by Pres./Entertainment Enterprises Group JOHN SYKES. "With a monthly reach of 245 million consumers and our unmatched connection with talent, we have an exciting opportunity to engage consumers on all platforms, capturing the personal intimacy of one-on-one storytelling," said SYKES.